Worldwide, there are 2.13 billion monthly active Facebook users, according to Facebook Newsroom. Social media is clearly too big to ignore, especially as a tool for medical recruitment.



A young family doctor in Cape Breton, Nova Scotia, has tried to harness this power to help find locum doctors to cover her while she takes a holiday. ”In the summer months, things are lot busier and that’s when we feel the crunch a bit more,” Dr. Nicola Smith says.

Social media is a powerful promotional tool for appealing to a range of locum doctors so let’s take a look at a couple of tips on the right way to use it.

Insight into your day-to-day

Social media gives you the chance to give locum doctors an insight into you day-to-day role before they even arrive in Canada.

Demonstrating to potential recruits the perks of the physician position they will be taking and the people they will be be working with is an excellent way to stand out from the other roles they apply for online.

Starting a video log showing you going about you duties, and uploading this content regularly is the perfect way of showing locum doctors what your practice is all about.

There are 2.13 billion monthly active Facebook users.

Location, location, location

Canada has a huge diversity of cityscapes and natural beauty. However, many locum doctors won’t get much more insight into where they want to work than seeing photos online.

Using Facebook, you can offer a true-to-life impression of where you live and show potential locum doctors why they should choose to live there too. Using the platform’s livestreaming tool to show what you get up to on the weekend is a great local’s guidebook to your region and shows candidates first-hand the beauty of working in Canada.

Many locations around Canada have a trove of unearthed natural treasures for locum doctors to explore.

Keeping up the contact

The best candidates are usually off the market within 10 days.

By using social media to promote your clinic, you have more instant and intimate access access to locum doctors who are considering your practice. Officevibe reports that the best candidates are often off the market within 10 days, so this advantage is significant.

Answer queries promptly and offer links to pages on your website so they can learn more about you. Also, use Facebook video chat to give locum doctors a more personable view of your clinic’s vibe.

Getting recruitment help

Recruiting GPs can be frustrating – even with the help of a Facebook account to promote your doctor job and location. Getting the support of industry experts in medical recruitment is a sound idea to complement your social media strategy. The Your Doctor Jobs team offers specialist recruitment services for locum doctor jobs, serving the whole Canadian market.

For more information on how to hire the best locum doctors or guidance on the services we offer, contact Your Doctor Jobs today by clicking below.